IT Consulting

Marketing Analytics

Marketing analytics starts with alignment of marketing activities, strategies, and metrics with business goals
Marketing analytics starts with alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance. It focuses on measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize the return of investment (ROI) of marketing. Three elements play a critical role in managing marketing performance—data, analytics, and metrics.

One of the core methodologies to measure marketing effectiveness is the collection of appropriate data. The gathering of right types of data, and its accuracy, is crucial in measuring the marketing performance. While data collection is relatively simple, a thorough analysis to make sense of collected data is critical. By thoroughly analyzing the data, organizations can gather actionable business insights to improve the marketing effectiveness and marketing efficiency. For example, organizations can use the analytics can to drive the marketing return on investment, and make faster and better business decisions.

One common use of these analytics is optimizing marketing spending by using market mix models that measure the impact of marketing activities, competitive effects, and market environment on sales of a product.

Measurement and metrics enable marketing professionals to justify budgets based on returns and to drive organizational growth and innovation. As a result, marketers use these metrics and performance measurement as way to prove value and demonstrate the contribution of marketing to the organization.

Popular metrics used in analysis include activity-based metrics that involves numerical counting and reporting. For example, tracking downloads, Web site visitors, attendees at various events are types of activity-based metrics. However, they seldom link marketing to business outcomes. Instead, business outcomes such as market share, customer value, and new product adoption offer a better correlation.

Some common categories of these specific metrics include marketing's impact on share of preference, rate of customer acquisition, average order value, rate of new product and service adoptions, growth in customer buying frequency, volume and share of business, net advocacy and loyalty, rate of growth compared to competition and the market, margin, and customer engagement.

By using a top-down approach, marketers develop metrics and specific performance targets known as key performance indicators. First business decisions are made to define the scope. To create metrics and KPIs, marketeers involved in MPM try to first brainstorm on the business outcome that they are trying to impact. This is followed by asking the opposite questions that need to be answered to determine if the questions have an impact on this outcome, and the necessary supporting data required to answer these questions. After determining what data is needed, marketeers need to search for this data, and determine the decisions and actions that must to be enforced as a result of this data mining.

Lead Qualification

Sales number one desire is to get more and more of sales ready lead. This makes the lead qualification process more critical to avoid false positives.
The lead qualification process is essential to any lead generation effort regardless of the particular tactics being used to generate interest. In fact, lead qualification is the only way to separate inquires from sales ready leads. Each lead that your sales team encounters presents the opportunity for business growth. When you don't properly manage your leads, you stand the risk of losing out on potential customers.

Arosys consulting can help you nurture and turn leads into gold. Inquiries and leads are time sensitive and are perishable. We help you to qualify leads based various activities and profile based on a contact as well as activities of other contacts with-in the same organization.

Our lead qualification methodologies involve iterative process, and improve lead qualify using continuous feedback. Rather than boiling the ocean, we believe in starting small, and taking more practical approach.

Salesforce.com

Integrate your existing marketing infrastructure with industry leading SalesForce.com. Exploit the salesforce.com cloud with Arosys development team.
Arosys has domain expertise in marketing, and is well aware of what it takes to integrate sales and marketing. With the SFDC revolution, most of the organizations implementing Salesforce.com are not exploiting the full capacity of it. They are limited only the lead follow-up and sales monitoring. While its great to have a tool helping closing those invaluable leads, equally important is to generate and qualify the constant flow of leads.

We can help you understand what it takes to be a great marketer. What all are the important dimensions, and how to best integrate marketing tools with Salesforce.com. We walk you, point by point, each minute detail of integration between sales and marketing, and will also develop the necessary modules for custom integration.

We have vast experience in integrating all sorts of systems with salesforce.com. We can integrate using single sign-on, as well external server authentication depending on your needs. Exploit the full feature force.com could.

Data Center Design

No matter if you are renting servers or building your own data center, the initial few decisions are always very critical to success the of your business.

Data center design is among the first few building blocks that shapes many of the business practices. It has huge impact on business continuity, data recovery, disaster recovery, cost of IT operations and security. The cloud computing has been a real game changer. In many occasions, it has saved our client big money.

Five key aspect of a data center design are:

• Application and Server Security
• Server Recovery
• Business Continuity
• Cost of IT Operations
• Scalability

People at Arosys have on-hands experience deploying a data center, as well as managing hosted servers. We design data center especially for your need, and within your budget. We do not take one size fits all approach to data center. Apart from 5 critical aspects of data center design, we also analyze your industry, business goals and team structure. For startup companies, we also have recommendation on range of open source or economically hosted applications like email, domain name, web servers etc.